Branding through event marketing is an asset for PR industry, as it allows a brand to create a physical presence at events which is attended by consumers of their business prospects. These types of branding- related events result in escalated brand awareness, and also to establish new customer base.
Several factors come into play when mastering the art of brand activation, depending upon the audience’s perception. These factors can be the emotional or physical interactions between:
- The customer and the product
- The customer and the brand
- The customer and the design
- The customer and all of the above
Usually it’s a sales oriented approach, but to master the branding art one must consider all the aspects related to it. Today, the marketplace is full of competition; the opening up of Indian economy for a huge number of investors has led to the entry of foreign brands that adds up to the chorus. These brands have solid marketing tactics and branding related ideas, so it’s important to walk head to head in this competition and rise. Finding out different ways to approach the customers is what takes to master the art of brand activation is.