We are Recharge Designs, a creative agency based in Indore. We work on our projects with planning, experience and a blend of text as well as visual content. Recharge offers customized and holistic website design, unique logo design, creative designing and E marketing services along with added services including SEO, SMM, Audio Video Production and Content Marketing.
We have a great asset called- “Team”. Our creative, efficient and sharp team members are the heartbeats of the company. We have a team of experts and efficient members with their individuality to deliver you an impactful solution for every service to become an extraordinary advertising agency.
As people have easy access to the web through devices like laptop, mobile phones, tablets and computers. It is a spectacular part of technology and Recharge working as web solution agency, believes in adapting the technology to take your brand higher in this dynamic world with creativity, designing and innovation. Marketing your brand digitally can perpetually evolve in the business world.
The marketing and internet world is broad and keeping up with the pace is really crucial for a much needed outcome. Recharge offers uncommon and result driven strategies to promote your brand with the techniques and tactics of marketing.
Branding through event marketing is an asset for PR industry, as it allows a brand to create a physical presence at events which is attended by consumers of their business prospects. These types of branding- related events result in escalated brand awareness, and also to establish new customer base.
Several factors come into play when mastering the art of brand activation, depending upon the audience’s perception. These factors can be the emotional or physical interactions between:
- The customer and the product
- The customer and the brand
- The customer and the design
- The customer and all of the above
Usually it’s a sales oriented approach, but to master the branding art one must consider all the aspects related to it. Today, the marketplace is full of competition; the opening up of Indian economy for a huge number of investors has led to the entry of foreign brands that adds up to the chorus. These brands have solid marketing tactics and branding related ideas, so it’s important to walk head to head in this competition and rise. Finding out different ways to approach the customers is what takes to master the art of brand activation is.
In the world of brochures, templates and free designs, creativity is taking a heavy toll on every business. Ready made templates won’t work if you looking to pick up a design and get the job done. Creative designing that ensures a positive impact on customers is rather rigorous. The ultimate goal of every graphic designer is to help views grasp the idea behind the design and reap benefits for the clients.
Having a system set up will help you get the work done at a faster pace in addition to keeping things well-organized and the client relationship at a positive note. Here are few things to ponder about:
- Project Initiation
- Collecting Information
- Defining Structure
- Creating Multiple Designs and Concepts
- Designing with the Client and Not for the Client
- Design Presentation and Approval
Steve Jobs once said:
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains or the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
Visual Merchandising is displaying merchandise in such a way that look attracting to viewers. This technique of advertising is very new and popular these days as its very soothing to eyes and impact more on customers mind. Visual merchandising requires passion and creativity. An impeccable configuration process and the capacity to make thoughts that are diverse are required. Attention to happenings in design world is required in order to stay up with the latest with the elements of the business sector always.
Visual merchandising includes various activities like signs, window displays, interior displays, cosmetic promotions and any other special sales promotions taking place.
Components of Visual Merchandising:
There are sure things which a retailer needs to fare thee well while continuing with the procedure of showing his items. These parts when consolidated together in a legitimate proportion will make a fruitful result.
Make merchandise the focal point:
The fundamental objective of presentation is to showcase the items inside of the general showcase territory. people just look for 2-3 seconds on the section and in those seconds our message should be conveyed.
Right choice of colours is vital:
Colours selection should be vital and appropriate, and should be chosen according to the product displayed. for eg. Pink should be used if the window is of baby products etc.
Display themes to appropriately support the product:
A subject is a showcase of offer things of comparative classifications e.g. a presentation of kitchen frill. It’s crucial to have subjects for all retail shows. They can be sentimental, wild, or eccentric, and catch people groups creative abilities.
A decent subject will draw the client with a shopping inclination into the store. Topics essentially rely on the retailers creative ability and innovativeness. Concentrating on the right subject as opposed to making a showcase with costly crude materials is the way to effective window show. A shoe store subject can be a gathering of mythical people purchasing shoes. A topic for presentation of easygoing wears can be a gathering of mannequins sitting coolly at a party in diverse postures. Related subjects will pull the heart string of the clients and will pay off.
A successful promotional strategy for a place like shopping complex or a mall must be based on a clear understanding of the economic base. With this in mind, promoters would be able to identify appropriate blend of activities that will appeal both to potential buyers and participating businesses. However, when it comes to developing ideas in adequate lead time, in order to expect positive results, things get crucial. Through effective promotional activities, you can bring shoppers at the business doorsteps; once they cross the threshold then it’s up to the shopkeeper to offer exactly what the customer is looking for. Few tips for improvising in-shop branding are as follows:
- Be very strategic in choosing the promotional activity
- Coordinating the activities as per crowd and situation
- Acknowledge and recognize existing/potential customers
- Make the activity entertaining and engaging
- Include children-friendly activities
- Create opportunities to educate customers about the product/service
- Consider value-added promotions instead of discounts